PPC - Pay-Per-Click
PPC is an online advertising model in which promoters pay a certain amount each time a user clicks on their online ads.
What Is PPC?
PPC is also known as pay-per-click, is a type of internet marketing in which advertisers should pay a fee every time their ad is clicked. It is a method of buying traffic, sales, visitors to the site.
Search engine advertising like display ads, images ads etc., is a popular example of PPC. It provides advertisers to bid for ad positions in a search engine's sponsored links.
There are various types of PPC ads, one of the popular ads is the paid search ad. Every time a user searches for keywords in a search engine these ads appear, particularly when they are looking for something to purchase. These keywords can be anything like "Doctor near me" "plumber near me" etc. Each time a search is performed it trigger pay-per-click ads.
In pay-per-click advertising, companies competing for ads are only charged when there is a click on their ad, therefore making it “pay-per-click.”
Other modes of PPC advertising are display advertising like banner ads, video ads, image ads and remarketing.
How Does Pay-Per-Click Advertising Work?
For ads to appear in SERP, advertisers spend more to ensure that their ads appear on top of their competitor’s ads doesn't work. Every ad is subjected to Ad Auction, Google uses the automated process which major factors include relevance, quality of the landing page, website and validity of advertisements.
Pay per click is easy to understand and follow but challenges raise when it comes to how to make it a successful paid campaign with users meeting the goal of advertisers by performing an action or purchasing. PPC requires research and analysis, Many cannot dedicate the time and effort required to stay up-to-date on improvements of Google Ads, which lose many opportunities to grow their business. Digitalhatz can help you manage your Google ads.
Digitalhatz expert takes the pain out of pay-per-click advertising. We can help you find new opportunities, optimize your website so that it meets PPC standards, and improve your ad so that it follows the standard and meet your paid search goals.
We also help you in
Logically classified ad groups
Identify negative keywords
Create relevant landing pages
Analyse business goals
Improve User purchase experience (website UI)
Digitalhatz is a marketing agency that can assist you to accomplish your pay-per-click advertising goals.