Digital Marketing vs Traditional Marketing

Updated: Oct 18

The major distinction between digital and traditional marketing is the medium via which an audience experiences a marketing message. While traditional marketing deals with traditional media like magazines and newspapers, digital marketing uses digital media, such as social media or websites.


Traditional marketing doesn’t indicate it’s old-fashioned. Traditional marketing always recreates an essential part in people’s lives with the ever-growing demand to step out of the digital world.


The immersive understanding of an impactful TV commercial and the tactile qualities of a copy of Rolling Stone magazine are as vital today as they were 20 years ago because of their ongoing results on your memory. Subconsciously you connect yourself to their brand emotionally, meaning they will remain at the top of your mind.


Digital marketing is just as critical as traditional and nowadays even more important. Digital marketing operates every contact point of your everyday usage of the internet to get you.

Utilizing the internet for several hours each day is a regular component of most people’s day-to-day life. Digital marketing just uses this to its benefit by cleverly incorporating marketing communications into every digital channel.


Which type of marketing should you use?


The key to a great marketing campaign is to discover the right ratio between traditional and digital. In 2022, digital marketing is equally important as traditional marketing. Both recreate an essential role in a marketing strategy.


For example Guinness ads. Their TV commercials are infamous because of their impressive and effective cinematography. Over 20 years later, Guinness’ classic 1999 ‘Surfer’ campaign is always one of the finest TV commercials of all time. Nevertheless, consistent with this legendary status, Guinness still has to roll with the times and integrate digital marketing into their marketing strategy so that they don’t miss out on some massive marketing options.


To get a broader audience, Guinness just grew their digital marketing strategy by creating video content, especially for Facebook and Instagram. Instead of simply reformatting their TV commercials, they filmed their campaigns as social first videos by composing the shots, particularly with both Facebook and Instagram in mind. The videos were precisely targeted to the audiences they had in mind.

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