Updated: Oct 18
You've likely heard the term "perpetual traffic" before, but what does it mean? In a nutshell, perpetual traffic is a steady flow of visitors to your website that doesn't require continual effort to maintain. In other words, once you've set up a system that generates perpetual traffic, it will continue to bring visitors to your site for months or even years, with very little additional work required.
So how do you go about generating perpetual traffic? There are several different strategies you can use. Still, in this blog post, we'll focus on three of the most effective ones: search engine optimization (SEO), content marketing, and social media marketing.
Search Engine Optimization (SEO)
One of the most effective ways to generate perpetual traffic is through search engine optimization (SEO). SEO is the process of optimizing your website and its content for the search engines so that you rank higher in organic (i.e., non-paid) search results.
Several different factors go into ranking well in the search engines, but some of the most important ones include keyword selection and placement, having quality backlinks pointing to your site, fast page loading speeds, and Mobilegeddon compliance (i.e., ensuring that your site is mobile-friendly).
Another great way to generate perpetual traffic is through content marketing. Content marketing is all about creating valuable content that potential customers will be interested in reading or watching. This could include blog posts, infographics, videos, ebooks, whitepapers, etc.
The key with content marketing is to ensure that whatever type of content you create is high quality and informative. It should also be something that people will want to read or watch—not just something that's been created for the sole purpose of selling a product or service. If you can create truly valuable content, people will keep coming back for more, and they'll also share it with their friends and followers, which helps to widen your reach even further.
Social Media Marketing
Finally, social media marketing is another excellent strategy for generating perpetual traffic. Social media allows you to connect with potential customers and build relationships with them over time. By consistently providing valuable content and engaging with people on social media, you'll not only drive more traffic to your website but also build loyalty among your followers which can lead to repeat visitors (and customers!).
Perpetual traffic is a vital part of any successful online business. By definition, it's a steady flow of visitors to your website that doesn't require continual effort on your part to maintain. In other words, once you've set up a system that generates perpetual traffic, it will continue to bring visitors to your site for months or even yea, withth very little additional work requirrt.
There are several different ways you can generate perpetual traffic—including through SEO, content marketing, and social media marketing—but in this blog post we've focused on three of the most effective ones. If you're looking for a way to drive more consistent traffic to your website without having to put in constant effort week after week, month after month, then these three strategies are worth considering.