Updated: Oct 18
Google Analytics, or GA, is an analytics tool that provides you with an in-depth glimpse at your website or app performance. It combines with other Google products like Google Ads, Search Console, and Data Studio etc, which makes it a popular option for anyone using various Google tools.
How to Set Up Google Analytics?
You have to set up a Google account, which will help in creating and starting your Google Analytics. You have to register with google analytics to have access to view website insights
Google Analytics Hierarchy
Let's learn about the segments within the google analytics hierarchy.
The organization is at the essential level. It is optional and represents the company name.
Accounts are not optional. To use Google Analytics requires at least one accounts.
Each account can have many properties to one account. Up to 50 properties can be assigned to each property
You can give user permissions for an entire Analytics account, a property in an account, or a view in a property.
A property is a website or app. Each property can hold up to 25 views.
At the least, you need two views per property:
One with a raw version with zero configuration.
One which can filter to exclude any traffic from your company (such as IP address, bots and spam traffic)
A view only contains the data after your filters and configured settings have been used. And once you remove a view, that information is lost. Therefore, it’s important to have an unfiltered view of your data.
here are some of the steps involved in using the tool.
How to Use Google Analytics
Create a Google Analytics account.
Add the name, URL, and industry of the website you want to track.
Add a view to your property.
Add your tracking code directly after the head tag of your site.
Visit your GA portal and verify the code is working.
20+ Google Analytics Tips That’ll Boost Your Sales
Google Analytics is the storage of information and data of your website. Any marketer can use this Google Analytics data to research as it provides insightful data to plan their strategies.
Google Analytics is a complex platform, firstly, knowing how to navigate it is a problem. Later comes analysing the data which analytics offers i.e., hundreds of different reports which are available in analytics to build up a plan which is complex too.