Updated: Oct 18
Pinterest is a strong yet positively underrated medium when it comes to generating traffic.
Pinterest has a wide range of topics and is a significant driver of organic traffic for many businesses.
It has over 442 million active users per month, Pinterest offers an untapped chance for business owners and SEO experts looking to increase their traffic numbers.
Compare to Google, Facebook, and Amazon, Pinterest delivers many opportunities for creativity and storytelling.
In this guide, let us learn about Pinterest SEO tips and strategies
What is Pinterest SEO?
Pinterest is a visual search engine, which means that the images you pin are more likely to be found by people searching for specific terms. To optimize your pins for Pinterest, use keywords in the title and description of your pins. You can also use keywords in the file names of your pins’ images.
Pinterest SEO involves optimizing your Pinterest profile and website to generate organic and also paid traffic from Pinterest.
The main way in which Pinterest SEO is different from Google SEO is how the target “keywords” are recognised and then used to optimize business profiles.
Google traffic depends on keywords optimization, backlinks and technical SEO, but ranking factors on Pinterest depend on engagement metrics and social shares.
Pinterest SEO is all about using the right keywords and hashtags to get your pins in front of the right people. Here are a few tips to help you get started:
1. Use keywords in your pin titles and descriptions.
When you're creating a new pin, be sure to include some relevant keywords in the title and description. This will help Pinterest know what to show your pins to users who are interested in that topic.
2. Use relevant hashtags.
Adding hashtags to your pins is a great way to reach even more people who might be interested in what you're sharing. Be sure to use relevant hashtags that are popular on Pinterest.
3. Follow other users in your niche.
Following other users who share content related to your niche is a great way to find new content to pin and build relationships with other users in your field.