Updated: Oct 18
SEO is linked with the search engines (like Google, Bing, Yahoo etc..,). Each search engine crawlers every website to present the top and relevant result to the user searching for the information on the internet. Search engines index all the website URLs and If a query is a search, the search engine’s algorithm filters by that index pages to provide the most important and relevant information which is known as search ranking or SERPs, Keyword Position on Google.
This is where SEO Strategy works. Optimization of the Website help search engines understand the purpose of your business, What is your business, What you offer, and What are your relevant keywords. SEO help drives organic traffic to your website.
But major search engines are regularly developing their search algorithms and strategies to match and provide a user with relevant information. That’s why it’s necessary to have a sustainable SEO strategy that is continuously working for you and your business.