Updated: Oct 18
Google is a giant library and search engine on which every business wants to make their presence and stay #1 on SERP. To dominate SERPs business needs to have a consistent digital marketing strategy. SEO is one of the main techniques which helps in achieving organic traffic and keeps your business high on SERPs.
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SEO consists of many methods such as
SEO audit etc.
Search engines like Google make continuous updates and alterations to their search engine algorithm to provide the best search results for users. To win the game of staying ahead of your competitors on SERPs, your SEO strategy requires both on-page SEO and off-page SEO.
We will help you learn more about on-page SEO and off-page SEO. here’s a complete overview of the essential SEO approaches.
What is On-Page SEO?
On-page optimization is an important part of search engine optimization tactics:
Imagine a user visiting your website and is not sure about website navigation or what the website is offering? What are the topics and content the website is concentrating on?
Optimizing the website is setting up the website user experience, navigation, links, content, keywords, page title etc., to make the website well functional to pass the SEO and rank on google.
On-page SEO Basic Checklist
Keywords strategy - Building Keywords plan for content.
Optimizing Meta title, meta description, meta tags, (metadata).
Optimizing the meta description to stand out in search engine results pages (SERPs)
Handling HTML code and alt tags
On-page SEO measures are crucial to improve the position in search rankings. The website pages should be easily crawled and indexed by search engine bots. Bots also take other on-page factors into consideration like content quality, page performance, and content structure.
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ON-PAGE SEO FACTORS:
It’s important to address this as “content is king.” the content on your pages requires to be beneficial to visitors. If they land on your page or content that means they are looking to find either information, product or services for the search term. Your website should justify the needs of the visitor by providing them with the necessary data. The content of your website should be easy to read and give value to the reader. Google follows several ways to measure if your content is valuable.
Try to write at least 500 words of copy. There is no confirmed word count but Google prefers a lot of great quality content around targeted keywords.
Content should be unique, not duplicated from other websites or pages on your site, and should address your visitors’ search queries and justify target keywords.
2. Title Tags
Place your targeted keywords in the title tag of each page on your site. Here is how to write a powerful title tag.
Title tags to 55-60 characters (including spaces)
Avoid keywords stuff
Add brand at the end of the title tag, separated by a pipe bar (|)
Example: “SEO Services | Digitalhatz”
3. Headings-H1, H2, H3
Headings are normally the biggest words on the page that's the reason, search engines consider them more important. It is good practice to include your target keywords in the headings of each web page. A heading is an essential factor for On-Page optimization as it helps in the segmentation of the article.
4. URL structure
An organized URL structure is important. URL allows search engines to crawl from page to page of the website easily and makes navigation more efficient for visitors. Insert keywords into your URLs. But, never change or alter old URLs as this will lead to duplication.
Name your directories and folders in a format that is understandable by users
Don’t repeat keywords in your URL. Avoid Keyword Stuffing
Avoid numbers in URLs
Keep URLs as short as possible
Keyword optimization is an important On-Page SEO factor. They are the foundation of SEO. Keywords are the queries that users search on search engines and land of the on the page content. As per the changes in the Google algorithm, keywords priority is now more user-oriented keywords or long-tail keywords. Analysis and research for keywords, generate the content and optimize your website around those keywords for higher rankings.
6. Meta Description
The site Meta description is a short piece of content or summary information about the target keyword, that appears right below the URL on SERP. It informs the visitors and search engines crawlers what the page content is about. All Meta descriptions should be unique content of 155 characters and should contain the targeted keyword. Meta descriptions help the URL to get indexed on google.
7. Alt Text
Alt text refers to the text that describes an image on your website. The search engine crawlers or bots read the image alt text when the image appears on the webpage. They read the alt text, understand what it is about, and index it. Alt-text is an important SEO factor for increasing Google image traffic. It should contain keywords in the description.
8. Internal Linking
Internal linking is an essential factor of On-Page SEO. It helps in navigating users through relevant and important pages on the website. It enables readers to spend quality time reading your pages. Also, linking relevant pages help search engines to crawl and rank your content easily.
What is Off-Page SEO?
"Off-page SEO" is also known as "off-site SEO" that are actions that are taken outside of your website that impact your rankings within search engine results pages (SERPs). One has less control over the On-Page SEO factors. These strategies will help in boosting engagements and improving your brand awareness. One of the important Off-Page SEO ranking factors is the number and quality of backlinks obtained from other sites. These backlinks help to build trust. Link building can be achieved through various content tactics like - guest blogging, social shares, reviews, and brand mentions.
Off-Page SEO Factors
Many studies show that the quality of backlinks is more critical than quantity. Building influential and sharable content is the basis of gaining links and enhancing your Off-Page SEO. Backlinks assist in raising your Google rank.
The three types of Backlinks are |
Natural Links | These are achieved based on content utility and value without any effort from the website owner.
Manual Links | These links are built by manually requesting the links. This is a calculated practice where you reach out to other website content managers, teams or administrate to link to your website or ask influencers to mention you in their content or share your content.
Self-created links | Self-created links are developed using different methods such as directory submissions, posting blog comments, forum participation, and commenting online while adding a backlink to your website or web page. Some of these techniques can earn you a penalty from google as these are considered black hat SEO.