Updated: Oct 18
Consumer behaviour has changed over the period to adjust to the evolving technologies in the digital era. Every business detail is stored in online directories with the source of the World Wide Web.
Many people use the internet to find local businesses near them. To be able to get discovered by your customers, you have to be on the internet first. Therefore, if you want to grow your business, you must be found online and having a website is the answer to being on the internet.
Here are the answers to the question we face in daily life “why do I need a website?”.
Top reasons why your business needs a website in 2022:
#1: For your customer's research
Many people won't buy or put money on anything blindly, they tend to take time to do their research. So any business irrespective of industry needs to have a website. Not only should your business have a website it should showcase your service and portfolio. This will help people find more information about your business. A website can help you grow your business, increase brand recall value, boost goodwill in front of customers and target audience, as well as produce powerful marketing messages. Your website is a way you can speak with your customers 24 hours, 365 days a year! Websites should be professional and information-oriented and relevant to the products or services you offer.
#2: Presents Social Proof
Customer behaviour is caused primarily by what others have to say about your business. Even if you offer top service and your brand is rated 5-star on review sites, people desire to visit your website to get more information about the brand. Your target customers are already looking for you online, including customer testimonials on your site is a great way to impress potential buyers and provide social proof.
#3. Maintain the Record
While it is hard to manage what people say about you, you can impact your brand perception by writing your own story on the website. A website is a far better efficient way than print ads, flyers or brochures to showcase its message, vision, and mission. There are a billion searches on Google per day, and 63,000 searches per second in a day. Imagine, the search volume for your service or products and the opportunity you are missing, there might be someone online right now looking for your service.
If you don’t have a website, guess who will get the business? your competitor with a website on google.
#4: Maximize ROI
In the digital transformation period, building a website on free resources such as WordPress.com, Elementor, wix, webflow etc., dont cost much, but is very beneficial. Well optimized website lets you be in front of thousands of potential consumers within limited budget. Website can help you reach a more target audience to promote your services or products. The content on the website also impacts buying decisions and commercial transactions, no matter which industry you are in.