Updated: Oct 18, 2022
Search engine optimisation (SEO) is the method of influencing the visibility of a website or a web page in a web search engine's unpaid results that are usually referred to as "natural", "organic" search results. In general, the earlier (or higher ranked on the search results page), and more often a site is visible in the search results list, the more visitors it will obtain from the search engine's users, and more chances for conversion into customers. SEO may target various kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.
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