Updated: Oct 18
Local SEO is the method of optimizing your website for a specific local area. If you own a local business, like a shop, restaurant etc and you require to appear in search results for certain search queries for the local audience from a specific area then you need to optimize your business website accordingly.
By optimizing the website of your local business, you can make sure people can find you online and offline. Although you are not getting visitors, you can still target an audience who are in the same geographical area as you are.
How does local SEO work?
By optimizing the website for local search, you are informing Google that your business is in a certain area and your focus is to attract the attention of local customers situated in that particular area to showcase your services and products.
The rule to optimize the website is to have a proper address in the region and create a dedicated landing page that helps people can easily help people to find your shop with a store locator on your website.
The most important thing is the LocalBusiness Schema markup that will clear to Google that you have a local business, and you want to target particular areas you serve. Also, blogging and writing content specifically for a local audience on your website works to.
Although ranking for local searches needs more than optimizing just your website. You should create your Google My Business account and start updating it with all the relevant information. Also, a good backlinking strategy to get industry-relevant and local links can help. Apart from this, social media strategy, word-of-mouth marketing and promotional brochures, flyers etc, contribute to local SEO.
Local SEO Vs SEO?
SEO focus on driving organic traffic to your website through SEO strategies like keyword analysis, backlinking etc. SEO focus on higher rankings for your website for search queries without a local element. Local SEO is a part of SEO, a subdirectory of SEO that generally focuses to target local customers and aims to higher rankings for local areas. Local SEO particularly interest for small business who wants to provide services or products for local users.
Why Digitalhatz? How can we help Businesses with Local SEO?
Our experts have tremendous experience with Local SEO and have build Local SEO strategies that works and helps in driving potential customers to businesses.
We can help you design dedicated landing page or website that helps you to showcase all your services and products to customers. We will update your website will fresh and keyword centric content, this will help you in ranking higher on search engines. Also, we can help you with backlinking strategy, designing brochures, flyers etc for local promotions. We can manage your Google My Business account with relevant updates and posts to drive more customers to your business. Also, we can help you with social media Contact us today! if you need Local SEO or any additional services.