What Is Structured Data? | Why Is It Important For SEO?

Structured data can help you increase your online presence and capture more customers by making it easier for them to find what they need. For example, structured information about products or services might include rich keyword tags that make searches quicker and easier on the searcher's part--and better yet - provide information such as pricing so people know if there is a deal before they buy! As seen in this search result from Google Search Engine Results Page displaying star reviews for Simi Valley Town Center Malls & Centers near me page 1), structured Data enhances our appearance


You can't beat the power of keywords. That's why it is so important to make sure your webpage has a great title and keyword on it because those are what will show up in Google when people search for information related specifically to what you have online!


What Is Structured Data?

The introduction of HTML5 in 2015 brought about microdata, which enabled webmasters and SEOs to better communicate what their pages are about so they could dominate more space on SERPs by providing rich information for searchers.

The introduction of HTML5 in 2015 made it possible for webmasters and SEOs to add microdata, which tells search engines more about a page than what users see. One example is the recipe below:


Microdata enables you to identify types such as "recipes" or even ingredients so that Google can suggest relevant results when someone searches based on these keywords within the content of your website!


The following is an example from this Google help file that shows how to produce an image result in the featured carousel in Google SERPs:

<html> <head> <title>Apple Pie by Grandma</title> <script type=”application/ld+json”> { “@context”: “https://schema.org/”, “@type”: “Recipe”, “name”: “Apple Pie by grandma”, “author”: “Anna", “image”: “http://images.digitalhatz.com/food-blog.jpg”, “description”: “A classic apple pie.”, “aggregateRating”: { “@type”: “AggregateRating”, “ratingValue”: “4.8”, “reviewCount”: “3489”, “bestRating”: “5”, “worstRating”: “1” }, “prepTime”: “PT30M”, “totalTime”: “PT1H30M”, “recipeYield”: “8”, “nutrition”: { “@type”: “NutritionInformation”, “calories”: “512 calories” }, “recipeIngredient”: [ “1 box refrigerated pie crusts, softened as directed on box”, “6 cups thinly sliced, peeled apples (6 medium)” ] } </script> </head> <body> </body> </html>

When you optimize your webpage, Google can easily read and process all of the information on it. This is done by formatting in an attractive way with graphics or text colors that are easy for humans to understand:


Websites without good SEO practices will not rank well because they're missing key pieces needed from a website such as headings and subheadings; hyperlinks between different parts/pages within one site (these help users find exactly what was searched); pictures which act similarly like keywords - showing up higher during image searches but also show relationality if stock images were used rather than licensed photos.



The importance of structured data for web pages cannot be understated. Article schema allows you to suggest what headlines and publication dates should appear in google search results, as well as which images come up when someone looks at that article online!


One way to improve your ranking on Google is by structuring data in ways that are easy for search engines like google. This means we need schema markup, which gives SEOs an opportunity to share the most important information about any given entity so it can be easily digested and featured within the results pages themselves.


What Is Schema Markup?

Schema is a library of shared vocabularies you can use to mark up your page in ways that will be understood by major search engines like Google. Think about it as tags and microdata, Resource Description Framework Code (RDFa) or JSON-LD codes—used for adding structured data on webpages so they show up higher when people do searches online! founded 10 years ago by Google, Microsoft, Yahoo and Yandex in 2011, Schema.org. the Schema.org vocabulary contains 797 types and 1,453 properties.


Structured Data Types

The Schema.org vocabulary is made up of basic terms, or “things.” A thing can be any one of the following:

A place - such as a building or room A person – including employees and customers An activity - like workbench activities People who do things together often become friends because they have something in common besides just being human. For example, if you're an electrician working on someone else's house then chances are good that after finished installing all those new outlets will call over for coffee since this would make us feel accomplished!

  • Action

  • BioChemEntity

  • CreativeWork

  • Event

  • Intangible

  • MedicalEntity

  • Organization

  • Person

  • Place

  • Product

  • Taxon

The first thing we should do when learning about data identifies the type of entity (or specific object) our knowledge refers to. This way, not only will it make more sense but also allow us to better understand where that information came from and why they're important in understanding larger trends within their industry or niche marketplaces The broadest category includes all sorts off things like people and organizations; however there are many different levels below this level - such as individual users who create accounts on websites or companies categorized by size based upon how much money comes into them each year. From here you can explore even deeper until finally narrowing down exactly what kind if records

  • BusinessEvent

  • ChildrensEvent

  • ComedyEvent

  • CourseInstance

  • DanceEvent

  • DeliveryEvent

  • EducationEvent

  • EventSeries

  • ExhibitionEvent

  • Festival

  • FoodEvent

  • Hackathon

  • LiteraryEvent

  • MusicEvent

  • PublicationEvent

  • SaleEvent

  • ScreeningEvent

  • SocialEvent

  • SportsEvent

  • TheaterEvent

  • VisualArtsEvent

This is where you can get even more specific and provide rich details that Google might pull into their search results to make your listing stand out.


Which Structured Data Type Should I Use?

The more you know about what Google wants from your page, the better chance that they will show up in their results. For example, if _____ is on a website and there's no mention of it then chances are slim to none of them showing any informational text surrounding said topic or service because people don't like being marketed at by companies without giving them fair notice beforehand so be sure not only do descriptive tags exist but also ones related specifically towards marketing goals.

You can start with full list of search features, or filter them into one of five categories

  1. E-commerce

  2. Organizations

  3. Sports

  4. Jobs & Employment

  5. Entertainment

This is an excellent way to understand what each feature does and when you should use them.


You can use the Carousel as an example of how to implement this markup with step-by-step instructions. The button clicks you on your way towards learning more about it!



How do you create structured data for your carousels?

Well, we’ve got templates that make it easy! These are the different types of content identified in this guide:


The table list template will let users put specific values into each column. This means they can quickly navigate through all their records and find what value is needed without hassle - just load up a new page whenever necessary (or keep multiple open).


Best practises for Structured Data

Google has developed a set of guidelines for structured data on their platform. They also provide some important tips to make sure you’re using all the features available in your searches and finding what's right for each need!


Validate Your Code

SEOs can use Google's Rich Results Test tool to see if their marked-up pages support rich results. You might also want to test this by live URL, but code snippets are easiest for most people since they're easier and more straightforward than testing on an entire website or blog post page load time!


URL Inspection Tool

Google's URL Inspection tool can help you diagnose any errors on your site. You'll be able to see how many valid items are present and get information about each item, including warnings or things that need fixing so it doesn't bother users browsing through pages of structured data!

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