What Is a Customer Journey & Why Does It Matter for SEO? SEO-Friendly Customer Journey
Search Engine Optimization (SEO) is an integral part of your marketing strategy because it can help people find you when they want to buy something. In this article, I'll explain how SEO supports the customer journey by discussing the following:
-What exactly do we mean by “customer?" A potential buyer has many touch points with any brand - one major point being search engine results pages. Your site ranking high on those lists means more traffic coming directly toward yours which could lead them into conversion territory!
What is a customer journey?
The journey of finding your perfect product is an arduous one, but don't worry because there are some great converts out in the world.
The customer journey is a long and winding road. One of the most well-known models for how it goes, AIDA in stands for awareness - which means you need to be aware that your customers exist; interest signifies what their preferences might actually be; desire refers not only to they want something but also when we get excited by this prospect then action can happen quickly thanks largely because our emotions are involved too!
This model helps you understand the steps in between when someone becomes aware of your brand, product or service. It shows their awareness at first and how it progresses to them actually taking an action towards what they were previously just thinking about doing with this company's goods for example buying something from us!
They say that the journey of customer experience (CX) is not as simple and straightforward nowadays. With so many new touchpoints, it’s hard to know where you stand with your customers anymore!
The journey of a customer begins when they first interact with your company. It's important that you understand this process and be prepared for it so no one has a bad experience! Gartner provides some great tips on how to create an effective map here, including capturing user needs in order to determine what will make them happy or satisfied enough not only buy from but also recommend well-wishing steps such as avoiding sending personalized emails without any warning about changes being made because these could put off current customers if something newer than before was introduced.
SEO is a great way to grab your potential customer's attention, and it should be one of the channels you use.
Your marketing channels are like the roads that lead to your potential customer’s door. Once you've made it past all those other companies trying desperately for their attention, they will come across an SEO strategy in one of these paths just waiting patiently with its hand outstretched asking “Would You Like To See More Of Us? We Can Help Your Business Grow!'
SEO and Customer Journey
A company's customer journey is a series of steps they take with your product or service. The more successful these interactions, the higher chance you have at conversions and success on search engines like Google which rank websites based on similar keywords that people use when searching for what kind of information they need most right now (i). This means focusing not only on how customers perceive but also on experiencing each step in their purchasing process so it can be easy as possible from start to finish!
To find out how search engine optimization supports the customer journey, we need to look no further than its definition. The process of optimizing your site for a certain keyword in order to get higher rankings on Google is an integral part of building relationships with potential customers by making it easier for them and increasing brand awareness!
When someone is looking for something online, the first place they go is often a search engine.
The internet is a great way to find information these days, but how do you know which site has the answers? Use search engines! Forrester Research found that 71% of people turned first place when looking for something new on their computer or mobile device. 74 per cent used them in some form while considering purchase--so don't forget about those who may need help being further explored by this powerful tool." It's interesting to see how people are turning increasingly towards search engines for discovery and purchase. Forrester Research found that 71% of those they surveyed used them as a part-or complete tool in their research process, with 74%. For example: -Innovation teams can use Google Analytics data collection tools which allow you to view sessions by screen type (eCommerce vs awareness campaign), geographical location/language preferences etc.; this allows us insight into where we need more marketing effort placed.
Google data shows that 43% of consumer goods shoppers have used search in their most recent shopping journey to inspire, browse or research. And 82 per cent are looking for information about a product they saw online recently based on an advertisement from another company's website!
The organic search channel is a no-brainer for any business looking to grow its customer base and revenue. BrightEdge research (2019) found that across five sectors, companies generating the most revenue from this source were able to generate over twice as much compared with others in similar industries when using B2B's case study on average 44%.
What does search engine optimization have to do with your business? It can help you at any stage in the customer journey from initial research all way through the purchase.
You can use search engine optimization to help your customers on their journey of finding what they need. The first step is researching, which might be done in many different ways depending on the industry you're working with - from social media marketing all way down through paid advertising platforms like Google Adwords or Facebook Ads Manager
The second option for reaching potential buyers starts right when someone Googles "search keyword"
The many ways SEO can support your customer journey are truly endless. From awareness, consideration and decision-making all the way to conversion optimization!
Awareness Phase
Customers are more likely to take notice of your product or service if it appears on Page 1. This is one way you can ensure potential clients find out about what's available for purchase, so make sure that happens!
Keyword Research
The goal of keyword research is to understand what people are searching for on Google and how you can provide them with content that meets these needs. This will ultimately help grow your business by ensuring more customers find it through organic searches, which means higher conversion rates than ever before!
Competitor Research
Once you know the keywords, it's time to size up your competition. Who shows up in the top ten results for those queries? This helps us better understand not only what content Google thinks is relevant and quality but also how our site stacks up against other sites that might be competing with ours or trying their luck at ranking higher than expected! The goal should always remain on being the least imperfect compared with competitors so we can keep them coming back again next year when search engine algorithms change yet once more.
SERP Research
Are there videos and images along with the blue organic links? Make sure you're creating content that is relevant to queries like this. What kind of content do people find when they search for your keywords? Are there videos and images along with blue organic links on top, or should I create something else that's more relevant to this query?
Website Optimization
Creating a website that is optimized from the ground up will help you rank higher in search engine results. This means providing a good user experience and ensuring it can be crawled properly by Google, Yahoo!, and Bing!
There are many things to consider when you want your website or blog optimized for search engines. One of these is making sure that it has the right keywords, meta descriptions and site titles in order for visitors as well as Google bots (the software used by most popular sites) can properly identify what content on-page they're looking at; this will help them find their way around quicker!
Consideration Phase
The earlier you take advantage of SEO, the higher your chance for rankings on Google search results pages (SERPs). Interested buyers will be searching and comparing products early in their buying process. The key to success is getting ahead by optimizing websites now so they can rank when people start looking at them later down the line!
Optimized Search Listing
Make your search listing stand out by giving it what makes the competition shine. You can use meta tags or structured data to do this, but you should also take advantage of keywords in captions and titles!
Content Marketing
Your content is a map that leads potential customers down the path to their next purchase. If you don't have clear labels for each stage of this journey, it will be difficult and time-consuming enough just to get one customer through your door!
This may sound like something out of an old nature documentary but we're talking about how important having well-thought-out keywords are in regards to mapping our website's produced material on topically relevant terms so as not only can attract new visitors who might find themselves lost upon first glance--or even worse yet -ignoring those links altogether because they were unable/unwilling to look up anything related without help from Google...but also keep established ones engaged long
Mapping your content to keywords means understanding the intent behind them so that it answers searchers' queries. This also involves planning out the architecture of the website - strengthening topic silos, knowing which articles will live in main navigational pages/directories and others on the blog for example.
High quality content will make your site more valuable. You need to understand the guidance Google sets forth in its Search Quality Evaluator Guidelines and know what top-ranked pages do, too!
You will acquire links, which in turn help generate more awareness. And as people browse your website and read the quality content you provide them with on their journey to becoming successful entrepreneurs or business owners; they might just discover an e-book that is helpful for them personally - maybe something like "The Success Principles."
Decision-Making Phase
Along the journey, you'll have learned about your customers and added them to a list of companies they should consider. But sealing that deal will depend on certain factors like reputation or how well-matched our services are for their needs compared with competitors.
When deciding which company to work with, people look at a variety of factors. In addition, customer reviews and recommendations from friends or family can be very helpful in making this choice but it's not always enough on its own because there are so many companies out there nowadays! The thing that will seal the deal for customers is if you match up well against your competitors based on reputation alone- meaning what others say about how good they think things were when working with them compared side by Side Against Other Companies That Are Representative Of Similar Interests/Services.
Robust Decision-Making Tools
Your product/service pages should be compelling and as useful for customers to find the information they need. You can include a comparison chart or some other type of widget that helps visitors decide which one is best suited to their needs, especially if you have more than one option available on your site!
Customer Reviews
Having a way to capture and display customer reviews will go a long way in helping you find new business. quotes from happy past customers, as well as an overall star rating system, can really entice potential clients who are looking for someone like yourself!
Refinement over Time
You know that a lot can change in the course of your customer journey, from algorithms changing to competitors coming out with new strategies - it's hard not to have some uncertainty when optimizing for search engine results pages (SERPs). That said there are still many things you need control over like implementing SEO best practices and making sure analytics give accurate data on what works so use them!
You can't control everything. But you should know when something's not working and fix it right away so that your site doesn’t suffer any more than necessary!