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The Importance of Search Engine Optimization (SEO)

Updated: Oct 18, 2022

Search Engine Optimization (SEO) is an important digital marketing strategy. However, many may understand the basics of SEO, but one can't ignore the fact that it is a dark art panning and complex topic. Here is everything one needs to understand regarding SEO and why it’s important in the digital world.

SEO - Why it is Important?

SEO is built up of various factors, understanding what they are and how they work is the solution to knowing why SEO is so important.

SEO is important because it gives your website more visibility, more traffic and more opportunities to convert prospects into customers and get more leads.

It is also helpful in building brand awareness, developing relationships with customers, and positioning your business as an authentic and reliable expert in your field.

Importance of SEO

Visibility and Page Rankings

While searching or purchasing a service or product online, users are more likely to pick one of the top five recommendations that the search engine shows them. SEO assists in ranking keywords higher in search results and helps in more visibility online, making potential customers click on your website and convert them into leads.

Web Traffic

If your website isn't ranking high on google you might miss your sales and potential customers. With SEO you can increase relevant visitors to your website and improve your organic search engine traffic. This will also help in increasing your sales.


If your SEO is better or your SEO score is high, your website will appear on top search results in search engines like Google and Bing. While ranking top on Google, it increases visibility among all brands because increased visibility, also helps in gaining the trust of your potential customers. Ranking higher on search engines influences users choices of purchase of any service or product.


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